Attack the Enemy Gold Supply
Nearly every unit and building requires Gold to train or build. Skeletons are the only units that can be created without resources which instead require mana and the loss of a unit. If you cut off the enemy's Gold supply they will eventually run out of resources depending on how much they have stockpiled. Once the enemy has ran out of resources you should be able to build more units which will eventually allow you to over power the enemy defenses.

When invading, if possible head straight for the enemy Peasants mining Gold then attack them. This formation allows you to get plenty of hits on the Peons while they try to mine. The peons will walk right between the Ogres and Grunts which are placed on stand ground.
Go For the Peasants and Peons
When you invade, always kill the Peons first. When you attack enemy offensive units you're not really slowing the enemy down. They have created those units for the purpose of fighting and dying, but when you attack Peons that can be used to mine Gold, harvest Lumber and build buildings you are slowing down their economy. Whenever possible run past the enemy defenses straight to the Peons mining and harvesting. Split your forces sending half to engage the enemy offensive units using the other half of them to sneak in and kill the Peons. Although you will not win the battle against the enemy defending units if you kill the enemy's workers it will be worth it. The enemy will be forced to train more Peons which will eat up their resources or will forget to train more Peons to replace them which will put them further behind you.

Attack Peasants and Peons On Lumber
Rather than trying to kill the Peons on Lumber, tell a group of units to kill the Peons mining Gold, then take one unit and have it beat on the backs of each chopper. Hit one, then move on to the next Peon chopping Lumber. When the Peon is hit it will stop chopping Lumber and will have wasted any time already spent chopping Lumber. You do not need to kill these Lumber Peons, just attack each one once. Once you have killed the Peons mining Gold move on to the Lumber harvesting Peons as they will be most likely moved over to mining Gold after the attack if you let them survive.

Don't Kill Farms After Killing Large Numbers of Units
If you've just attacked a person and massacred all their army, don't attack their Farms because they will now have a huge surplus of food at that point. Destroying Farms is only damaging to the enemy when they are right at their Food limit. Instead find some other more important building to target.

Combat Takes Precedence Over Everything
Battles in Warcraft II require a lot of micro management. You often can't just tell your units to attack and move on to other things. You must control your units throughout the entire fight. Don't move the screen back to your town and start working on building. Watch! Make sure there won't be any opposition before taking you eyes off of the battle. The only reason you should leave a battle is to quickly train more units or instruct recently completed units to the battle. In these cases pick a good time to move from the battle and quickly return to the battle once you've finished giving new commands.

Kill The Town Hall, Stronghold or Fortress!
One of the ultimate damaging blows to the enemy is to destroy their Town Hall, Stronghold/Keep, or Fortress/Castle. While killing all of the Peons mining Gold and harvesting Lumber is a severe blow they can just train more. However, when you get rid of the Town Hall they can no longer build any more Peons in that location until they have rebuilt their Town Hall. Also, if you get rid of a Stronghold/Keep or Fortress/Castle you are cutting the Gold supply of all of the Town Halls the player may have by 10-20 Gold per trip depending on how high they have upgraded their Town Hall. If you are able to destroy their advanced buildings such as Ogre Mounds, Gnomish Inventor, Mage Towers, they can no longer rebuild them until they upgrade their Town Hall again. They will also not be able to create any new ones. Also it is a huge resource blow to the enemy as to get back in the action they will have to make another hall 1200 800 + upgrade it 2000 1000 While they are at Town Hall, they lose the +10 Gold per trip (20 for a Castle) from not having a Stronghold. After you kill the Stronghold, you quickly get rid of the Ogre Mound/Stables and that is often all you need to over power the enemy.

Killing a Fortress/Castle is even more damaging. 1200 800 for a hall, 2000 1000 to upgrade to keep/stronghold, 2500 1200 to go back to Fortress/Castle. They also lose +20 Gold per trip until they get back to Castle/Fortress.

Another benefit of killing a Town Hall rather than the peons is that you can do it quickly as it can take a while to kill Peons. What Are Some Good Ways To Kill a Town Hall? Use 3-4 Goblin Sappers. 3 Goblin Sappers will destroy Town Hall, 4 for a Keep/Stronghold, 4 for a Fortress/Castle. Some good ways to do this is send in 2-3 Goblin Sappers and hit the hall. Then send in some guys to attack the hall. It's easier to use all Goblin Sappers but sappers take a while to train unless you have a few Alchemists. Bloodlusted Ogres are the best. You soften the hall up with a few sappers and then hit it with the Bloodlusted Ogres. Sacrifice your guys to kill a hall if you cannot out fight the enemy. Let them beat on your back. As long as you kill that hall it doesn't matter. Although Blizzard can do the job it takes more than two full Blizzards to take down a Fortress/Castle. The destruction of a Town Hall is usually a surprise attack which isn't really possible with Mages unless they are made invisible.

After you get rid of a Stronghold/Fortress, move in and get rid of the Ogre mound/Stables because they can't make anymore. Do the same with Mage Towers/Temples.

Why Attack a Blacksmith First?
The Blacksmith requires Oil to build. On low resources land maps you have only a set amount of Oil. If the Blacksmith is destroyed you can only make 1 or 2 more. If you destroy a few of them and the enemy upgrades their Town Hall they will find themselves without Oil. In some games the enemy finds they do not have enough Oil left to build another Blacksmith and they are forced to fight with Grunts instead of Ogres as Ogres require a Blacksmith. On water maps the Blacksmith is not as important as Oil is often freely available.

Why Attack an Ogre Mound Rather Than a Blacksmith?
While taking out a Blacksmith stops the Ogres/Knights just like killing an Ogre Mound or Human Stable does, the Ogre Mound has less hit points. An Ogre Mound has only 500 which is almost as easy to kill as a farm while a Blacksmith has 775 Hit Points. That is almost as many hit points as Barracks. If you have played a lot of Warcraft II or have done some research, you have noticed that Barracks are much harder/longer to kill than Farms. When the enemy is sending reinforcements from another town, training more troops you can't stop or an ally is sending help you have a limited amount of time before your attack is repulsed. Anything that will allow you to do more damage in a shorter amount of time will be worth it.

Attack Me? Well Then I'll Attack You!
If you have an army out there going to attack your enemy's town, and somehow the enemy gets past your units and attacks your village, then head straight to their village with your force. Usually what will happen is your enemy will get scared and bring their units back home to protect their village. Once you have killed all their Peasants, head back to your village to attack the guys in your town. Don't let the enemy attacking your village destroy any good buildings. If you go to the enemy's village and find you can't take it, head back to your own village. Another thing that might happen is the enemy will destroy your town while you destroy theirs and it will come down to who has enough left to win the final battle or who has enough to rebuild somewhere else.

If you return to defend your town rather than heading on to attack theirs, they have the advantage because they are doing damage to your town and possibly workers while you're doing nothing to them but possibly defeat units that were intended to die anyway. It's better to let your town go and have a chance at doing as much or more damage to the enemy town. If the enemy town is too well defended you should return to your town as quickly as possible.

If you see you have better ground troops INVADE! Don't waste any time and hold nothing back. This has always worked so far for me. But you can't delay invading and you can't hold anything back. You don't do anything lame like keep a few guys back at your town for protection. Maybe those guys you kept were all that was needed to over power the enemy.

Cleanup
Make sure you destroy everything in the enemy's first town. While you are destroying the first town, start looking for their next one. If they are good, they will have one or more. Be sure to destroy every building in their first town including Farms. Some people leave important buildings such as Farms alive which allows the enemy to continue to make units at their new expansion towns. If you destroy all of the Farms they will be forced to build more Farms rather than advanced buildings which will allow them to get back on their feet such as Lumber Mills, Blacksmiths, Ogre Mounds and so on.

Suggested priority attack orders

Units

Town Hall/Great Hall Stage

• Towers - however if you can go around them, do so
• Barracks - Set up a 2on1 or more to make sure they can't train more units
• Blacksmith
• Town Hall
• Lumber Mill
• Death Knights and Mages
• Goblin Sappers/Demolition Squads
• Catapults/Ballistas
• Towers
• Archers
• Knights/Ogres
• Peons/Peasants
• All Farms

• Towers - however if you can go around them, do so
• Goblin Alchemist/Gnomish inventor - This will prevent them from building sappers to kill your attacking army.
• Barracks - If they only have one. If they have 2 or more, skip down to the next one on the list.
• Stables/Ogre Mound - This will prevent them from building more Ogres/Knights. Killing the Blacksmith might be better if they have not upgraded to level 5 yet. You probably want to attack the Stables/Ogre Mound instead because it only has 500 hit points instead of 775.
• Keep/Stronghold.
• Lumber mill
• All Farms

• Towers - however if you can go around them, do so
• Dragon Roosts/Gryphon Aviaries - To prevent air attacks.
• Mage Towers/Temple of the Damned - To prevent Blizzard and Death & Decay
• Goblin Alchemist/Gnomish inventor - This will prevent them from building sappers to kill your attacking army.
• Barracks - If they only have one. If they have 2 or more, skip down to the next one on the list.
• Stables/Ogre Mound - This will prevent them from building more Ogres/Knights. Killing the Blacksmith might be better if they have not upgraded to level 5 yet. You probably want to attack the Stables/Ogre Mound instead because it only has 500 hit points instead of 775.
• Castle/Fortress
• Lumber Mill
• All Farms
  

The study of consumer behavior examines all aspects of consumers' feelings, thoughts, and reasons for making particular decisions in purchasing products or services or subscribing to ideas, and also how consumers use and dispose of products. Influences on a consumer's beliefs or practices may be influenced by family and friends, religious beliefs, cultural attitudes, by social expectations, by professional standards, by advertising appeals, or by any combination of these factors. While some of these influences are felt in the conscious mind of a consumer (all my friends are wearing a certain kind of boots this fall, so I've decided to buy a pair just like them), an even greater factor may be unconscious beliefs or associations (the smell of this fabric softener reminds me of my mother's laundry day when I was a child, so I'll pick it over the other that doesn't carry personal associations).

The most obvious application for knowledge of consumer behavior is obviously marketing strategy—understanding that a growing number of consumers are on low-carbohydrate diets, for instance, has led to an ever-increasing number of products that are labeled as “Low Carb.?But the study of consumer behavior also has repercussions for public policy (allowing government agencies to make regulations to protect consumers), social marketing (promoting ideas that encourage people to act in their own best interest, such as wearing seatbelts or adopting safe-sex practices), and consumer education (teaching practices that make us smarter shoppers, such as buying in bulk to save money or avoiding produce that has been treated with dangerous pesticides).

Marketers may examine consumer behavior using either primary or secondary research. Primary research is that which is done specifically for a particular product or service, examining attitudes among consumers who make use of it. Secondary research was done by another party or for another purpose, such as census data. While secondary research has many fruitful applications, its uses may be far more limited than primary research, which can be designed address any issue of interest to the marketer.

Primary research is usually conducted by asking consumers to answer survey questions, either by mail, internet, telephone, or in person. Mail surveys are useful because they are inexpensive and may ask as many questions as desired, but the return rate is usually quite low, and, as the respondents are self-selected, the results may be unreliable (people who fill out a survey that comes in the mail with a detergent sample, for instance, may already be loyal to that brand, which isn't helpful in understanding how to recruit new consumers). Telephone surveys may reach a somewhat broader audience, but they are more expensive to conduct and are limited by the participants' patience—most people are unwilling to devote more than five minutes to answering a surveyor's questions over the phone. Internet surveys can be cheap to set up, but exposure to aggressive internet advertising has made many consumers resistant to surveying by this method, and, as with telephone surveys, those who will participate may grow frustrated if the survey isn't brief. Questioning consumers in person, by setting up a booth or desk in a shopping area, can be an effective way of reaching a target group, but face-to-face interviews are particularly prone to unintentional bias. The unconscious behavior or facial expressions of an interlocutor may cause the consumer to answer questions in the way he or she believes is desired.

Any attempt to survey consumers, though, must deal with the issue of bias. The simple wording of a question can predispose consumers to respond in a certain way. For instance, asking “Do you like Coke better than Pepsi??is likely to produce a higher number of Coke loyalists than simply asking “What's your favorite soft drink??Any human involvement in the survey, whether by phone or in person, just adds an additional potential for biased results.

Another way of examining consumer attitudes is through assembling six to 12 consumers in a focus group. Focus groups may work in a less structured way, getting participants to begin a conversation about a class or group of products or services rather than asking pointed questions. This can help avoid bias from those conducting the research and allow consumers to express attitudes that might never have been discovered in a more structured survey, but, as in any group interaction, dominant personalities may influence how others express their ideas. Focus groups are also expensive to conduct and unreliable in making generalizations about wider populations unless many groups are assembled.

Direct observation of consumer behavior in a shopping environment can be a useful tool, allowing us to gauge, for instance, if consumers approaching a display of food products really do go to look at the “Low Carb?packaging first. In some occasions, researchers will examine subjects' physiological responses to advertising. Does a commercial for a cake frosting make the subject salivate? Does a man's heart rate increase when he sees beautiful women in a beer commercial? Again, these methods may be quite expensive and time-consuming, and a great many consumers must be examined for the results to be statistically significant.

No one method of conducting primary research is perfect or necessarily more advantageous generally than others. In selecting methodology, marketers must consider what kind of information is most important to gather and select the most appropriate method.

A Familiar World

World of Warcraft draws heavily upon the lore of the Warcraft universe. Long-time fans of the Warcraft games are finally able to step into the world from a player's perspective, and experience the universe firsthand. People, places, and units from the strategy games are finally brought to life in World of Warcraft.

You can visit such places as the Burning Steppes, where Grom Hellscream fell in battle against the demon lord Mannoroth, and Ironforge, where the dwarves make their home below the mountain. Legendary heroes, such as Thrall, Cairne Bloodhoof, and King Magni Bronzebeard, are also in the game, presiding over their respective peoples as leaders in their race's capitals.

Guards in the human city of Stormwind look just like footmen from Warcraft III, peasants in the human town of Hillsbrad look exactly like their counterparts in the strategy games, and orc peons shuffle about the farms of Go'Shek in the Arathi Highlands. Night elf players can even see gargantuan Ancient Protectors patrolling the elven lands of Teldrassil, while a towering Ancient of War waits to greet all visitors to Darnassus.

World of Warcraft presents many different monsters to challenge you in battle. These creatures roam the countryside and populate vast dungeons and aboveground locations. There are wandering beasts, such as wolves, spiders, scorpions (called scorpids in this world), six-legged crocodiles called crocolisks, crabs, vultures, hyenas, big cats, bears, and more. More sinister enemies also block your travels. Humanoid foes of every kind, such as pirates, bandits, cultists, and soldiers from the opposing faction, join more unnatural monsters like undead, oozes, gryphons, and elementals, in providing conflict and danger on your journeys.

You'll also see some familiar monstrous creatures, such as ogres, gnolls, centaurs, satyrs, murlocs, wildkin, and others, that are inspired by the hostile creeps of Warcraft III. And you'll encounter more spectacular enemies like demons, infernals, dragonspawn, and mighty dragons stalking the dungeons and high-level areas of the world.

The territories and terrain you will be able to explore are vast and varied. In addition to borrowing from some of the most storied locations in Warcraft history, the game also shows off many different kinds of environments, such as the lush forests in Ashenvale and Feralas, the snowy mountains in Dun Morogh, the savannah of the Barrens, the plains of Mulgore, and the deserts of Tanaris. Swamps in Un'Goro Crater, jungles in Stranglethorn Vale, farmland in Elwynn Forest, and even deforested hills in Stonetalon Mountains are some more of the many environmental regions you can explore. Terrain that has been vastly altered by magic and the ravages of war also appear in the game. The razed city of Dalaran, encased in a protective magic shell, is a painful reminder of the devastation of the Reign of Chaos, while the infested Eastern and Western Plaguelands are filled with diseased animals and plantlife, courtesy of the Scourge's plague.

This long list of fascinating terrain doesn't even include the underground environments and dungeons of the world. There are dungeons available for all ranges of mid- to high-level players, and offer many rich quests, rewards, and enemies to encounter in the depths below ground.